“48% plan to increase investment in social networks; 42% said they would boost spending on user-generated content; 41% plan to boost spending in email marketing; blogging (40%); and search marketing (38%).”
“New analysis from Frost & Sullivan finds that revenue from on-deck mobile social networking services in the U.S. expect to reach $ 412 million in 2012.”
“The U.S. Justice Department is investigating possible antitrust implications of Google’s two-week test with Yahoo to combine some of their Web search and advertising business.”
Once users download the program, they can push on their phone’s green “talk” button and say either the name of a business, type of business, or the keywords “weather,” “movies,” “traffic,” “map” or “driving directions.”
“Rupert Murdoch says he is concerned about Google’s “tremendous momentum.” While commenting on his company’s possible … involvement in a bid to buy Yahoo, the News Corp. chief ponders: “Is Google going to get control of the advertising world?”
BrandBrains is the weblog of John Federico - a professional marketer and business developer with a technological bent and a potentially unhealthy obsession with gadgets.