BrandBrains

• BEHAVIORAL TARGETING GAINS IN FAVOR AMONG ADVERTISERS | adage.com
  “Sixty-four percent of interactive ad agencies surveyed by iMedia and research firm Ponenom Research are currently using behavioral targeting in their client’s online campaigns.”
  (tags: OnlineAdvertising BehavioralTargeting Tacoda RevenueScience Advertising.com)
• Turnkey Acoustic Treatment Packages
  (tags: Recording SoundIsolation Studios)

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Broadcast Supply Warehouse is listening. (Rimshot!)

No, really: they’re listening to their customers and they’re listening to the market and creating bundles of turnkey podcasting gear at various price points ranging from $219 to $369.

For $219, you get:

• One (1) M Audio FastTrack 24 Bit USB Audio Interface
• One (1) Shure SM58LC Dynamic Cardioid Vocal Mic
• One (1) Pair of Sony 7502 Closed Ear Headphones
• A copy of Peak LE 4.0 for Mac or a copy of SoundForge AudioStudio for PC
• One (1) Atlas DS5 Desktop Mic Stand

For $369, you get:

• A copy of Peak LE 4.0 for Mac
• One (1) Pair of Sony 7502 Closed Ear Headphones
• One (1) ATechnica AT2020 Cardioid Condenser Mic
• One (1) Alesis MultiMix8 USB 8-Channel Mixer with Effects & USB I/O
• One (1) Boom Mic Stand
• One (1) XLR Cable

For an additional $289 dollars, you can get yourself a Classic “ON AIR” Light, to let the world know that they shouldn’t bother you at the moment.

(Thanks to Jake Ludington for pointing this out on the Yahoo! Podcasters list.)

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• Study: Radio Usage Increase Seen Among MP3 Owners | Radio & Records, Inc.
  “For new owners of MP3 players, use is extremely high and their time spent with radio plummets, especially among under 24 year olds,” Bridge President Dave Van Dyke said. “However, as time passes, their time spent with radio begins to increase.”
  (tags: MP3Players Radio Media)

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Rok Hrastnik over at marketingstudies.net interviewed Mike Dunn at the Syndicate conference last week on the subject of podcasting business models and the Podcast Specification Working Group.

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• Roadcasting
  “Roadcasting is a system that allows anyone to have their own radio station, broadcasted among cars in an ad-hoc network. It plays the songs that people want to hear and it transforms car radio into an interactive medium.”
  (tags: Tech Gadgets Radio Media Music)
• Yahoo! Publisher’s Guide to RSS
  (tags: RSS Yahoo mRSS Search)
• Coop’s Corner | Who invented podcasting? Who cares? | News.blog | CNET News.com
  (tags: Winer Curry Podcasting Cooper)
• His Mission: Simplify Podcasting
  “Odeo plans to make money by charging users to create the new podcasts and by taking a portion of the advertising or subscription revenue. But with no established business model, and primarily amateur broadcasters providing the content, one question remai
  (tags: Podcasting Media Odeo EvanWilliams LibSyn)

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• An AppleScript to periodically check all IMAP folders | macosxhints
  “I use the Apple Mail.app with my own IMAP server. At the IMAP server end, I sort incoming messages into folders. Unfortunately, when Mail.app checks for mail, it doesn’t update the new message counts in each of these folders; rather, it only updates the
  (tags: Apple Mail.app IMAP Mac)

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From the O’Reilly Radar:

At the Wall Street Journal’s D Conference, Steve Jobs tonight showed ipodder-like features in the next release of iTunes, supposedly available within about 60 days. I was glad to see this, since the “architecture of participation” has been the only one of the big Web 2.0 themes that Apple had seemed to be missing. He was slightly dismissive of populist podcasting, describing it as “Wayne’s World for radio”, and celebrating the arrival of professional radio stations into the market, but nonetheless, he was very high on the podcasting phenomenon, and the excitement that millions of users have displayed about it. In the Q&A, Jason Calcanis of Weblogs, Inc. asked if there was any possibility of using the iTunes music store for paid podcasting. Jobs replied that for the moment they were only considering it as free content, but that he was open to looking into it.

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• Freesound Offers Free Audio Samples for Podcasters | Podcasting News
  “The sounds featured at The Freesound Project are released under the Creative Commons Sampling Plus License. This license means that you can sample, mash-up, or otherwise creatively transform this work for commercial or noncommercial purposes.”
  (tags: Podcasting CreativeCommons Audio)
• Apple Battery Recall for Powerbook and iBooks | The Unofficial Apple Weblog (TUAW)
  “The affected batteries could overheat, posing a fire hazard to consumers. Apple has received six consumer reports of these batteries overheating. If you have a recalled battery, please stop using it and order a replacement battery immediately. Once you h
  (tags: Apple Powerbook iBook Battery Recal)

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Jeff Jarvis, has officially left Advance to work on a a bunch of exciting projects.

Congrats and best of luck, Jeff!

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• NYT ONLINE CHIEF DEFENDS CHARGING FOR COLUMNISTS, Says Times May Offer Columns to Bloggers in Revenue Share Deal
  Mr. Nisenholtz was the keynote speaker on the first day of the conference, “Syndicate: Content Syndication Trends,” at New York’s Marriott Marquis hotel. “Why can’t Amazon.com-type revenue shares apply to information sites?” he asked the audience, saying
  (tags: Blogs NYTimes.com Advertising Media)

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