BrandBrains

• Wired News: Java Joy in Coffee Study
  “Coffee not only helps clear the mind and perk up the energy, it also provides more healthful antioxidants than any other food or beverage in the American diet, according to a study released Sunday.”
  (tags: Coffee Cancer Antioxidants Espresso)

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• Audible.Com File Format
  “Digital Formats for Library of Congress Collections”
  (tags: Audible .aa)
• MailTags 1.0 - Meta Data Plugin for Apple Mail.App
  “MailTags is a plug-in for Apple’s Mail.app 2.0 (Tiger) that enables you to go way beyond folder filing for organizing mail by enabling metadata tagging.”
  (tags: Apple Mail.app Tagging Tags)

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• TURNING ADVERTISERS INTO CONTENT PRODUCERS | AdAge.com
  “In the past two years Independent Film Channel has doubled its advertising take to $10 million by blurring the line between commercial spots and short, subtly branded films for Target, Heineken and Acura.”
  (tags: Advertising Marketing ProductPlacement Cable Television Content)
• VINTAGE AD TACTIC SHOWS NEW LIFE: PRESENTING SPONSORSHIPS | AdAge.com
  “The idea of a presenting sponsor taking ownership of a media channel is not new. As a tactic it enjoyed its broadcast heyday between 1930 and 1960, and has popped up periodically across all media.”
  (tags: Sponsorship Roadblock NewYorker Advertising Marketing)
• Warner Music readies CD-free ‘e-label’ | CNET News.com
  “Warner Music Group is creating a new music-distribution mechanism that will rely on digital downloads instead of compact discs.”
  (tags: Music WarnerMusicGroup iTunes iTMS Content)

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• “Read All Over” — Including Online | eMarketer
  “The online newspaper industry reached a benchmark in 2004: $1 billion in revenues, the majority from advertising…”
  (tags: Newspapers Media OnlineAdvertising)
• Sun launches open-source digital rights plan | CNET News.com
  “After years of work, Sun Microsystems has begun trying to rally corporate allies behind a neutral standard for digital rights management, technology that governs how music, video or other information can be used or copied.”
  (tags: DRM SunMicrosystems OpenSource)
• Amazon.com Starts Selling Digital ‘Shorts’ | Yahoo! News
  “About 60 authors have signed up so far, including novelist Danielle Steel, who writes about her life in a 13-page short titled “Candy for the Soul.”
  (tags: Amazon eBooks)
• Energy Fiend » Death by Caffeine
  “How much of your favorite caffeinated drink would it take to kill you? Take this quick test and find out.”
  (tags: Caffeine Starbucks Espresso Coffee)

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• Ad space plugin for WordPress | Semiologic
  “The ad space plugin puts you in charge of which ads will be displayed and where without needing to dig through html. It’s the only plugin you’ll ever need if you are serious about managing your ad real estate on your blog.”
  (tags: advertising wordpress)

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• DTV: Internet TV
  “DTV is a new, free and open-source platform for internet television and video. An intuitive interface lets users subscribe to channels, watch video, and build a video library. Our publishing software lets you broadcast full-screen video to thousands of p
  (tags: iptv rss podcasting)

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