links for 2005-08-24
23 08 2005-
“In the past two years Independent Film Channel has doubled its advertising take to $10 million by blurring the line between commercial spots and short, subtly branded films for Target, Heineken and Acura.”
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“The idea of a presenting sponsor taking ownership of a media channel is not new. As a tactic it enjoyed its broadcast heyday between 1930 and 1960, and has popped up periodically across all media.”
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“Warner Music Group is creating a new music-distribution mechanism that will rely on digital downloads instead of compact discs.”
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