links for 2006-09-29
28 09 2006Bookmark to:
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links for 2006-09-27
26 09 2006-
“OKAY TO PLAY helps podcasters sift through the growing number of products, services, and tools available to them. Our charts compare podcast hosting and management services, podcast advertising companies, podsafe music resources, audio hardware, and more
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Hear This: On Digital Media, Episode #6
24 09 2006The most recent episode of On Digital Media is now available:
Busy schedule + head cold = late show posting. Sorry..
Ken Gellman joins us again this week.
In episode #6 we discuss:
Belgian Newspapers Kicked off Google
JPG Magazine
Disney Portable Movie and Music Player (”Mix Max”)
Disney sells 125,000 movies from iTunes in the first week
Apple’s “iTV” will have hard drive; deliveres IPTV, Movies, but no DVR features
NBC Streams New Fall Season from NBC.com
CBS Drops VOD Charges on Comcast; Comcast Guarantees Ad Revenue
The Zune Phone
Phillips takes full sponsorship of WSJ.com, ESPN.com
Yahoo predicts softness in Financial Services, Automotive Advertising while other research indicates growth. What’s really happening?Our wine tonight is a consistently good red table wine from Francis Ford Coppolla Presents: Rosso
Our closing music is Democracy from Alexander Blu
Send us email to comments@odmcast.com or call our comment line: 775-860-2263. You can also reach us via Gizmo using username ondigitalmedia.
Promos! Send us your promos and intros for ODM - we need ‘em.
Download | Listen Now | RSS | iTunes One-Click Subscription
Technorati Tags: Podcasting, Advertising, Alexander Blu, Announcements, Apple, Audio, Blogging, Blogs, CBS, CBS.com, Chia-Lin Simmons, Communication, Computers, Conferences, Digital Audio, Digital Audio Players, Digital Rights Management, Digital Video, Digital Video Recorder, Digitial Music, Disney, DRM, DVR, ESPN.com, Events, Gadgets, HDTV, Hi-Definition Television, iPod, iTMS, iTunes, iTV, John Federico, JPG Magazine, Ken Gellman, Kids, Marketing, Marketing Communications, Microsoft, Music, MVNO, News Corp, Newspapers, On Digital Media, Online Advertising, Online Video, Phillips, Podcast, Podcast & Portable Media Expo, PPME, Premium Content, Bob Iger, Technology, Travel, Video, Wine, WSJ.com, Xbox 360, Yahoo, Zune
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Categories : Advertising, Apple, Blogs, Brand Development, Brand Experience, Brand Loyalty, Communication, Creativity, Ecommerce, Facts & Figures, Gadgets, Google, Hear This, Media, On Digital Media, Online Marketing, Podcasting, Search Engine Marketing (SEM), Tech, Trends, Wireless, iPod
links for 2006-09-24
23 09 2006-
“f your notebook’s bottom is smooth, like an Apple (not one of those gnarly ThinkPad booties) you can suction cup them on, and compute with maximum clearance and ventilation between you and your lapbomb.”
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“E.W. Scripps already gets 13 percent of its revenue from the internet and CEO Ken Lowe…”
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“After all, it’s not really our content. At the end of the day if that’s how content owners choose to sell it, isn’t that their right? Isn’t ours simply a choice of to buy or not to buy?”
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links for 2006-09-21
20 09 2006-
Red Door Interactive’s president offers advice to boost the success of your online videos without getting burned.
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“Yahoo today predicted a slowdown in online advertising growth, prompting a sell-off of technology stocks including its own.”
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“Google … banned the newspapers outright from Google Belgium’s search results.”
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“Share with the world (or just whomever you want) your vacation, wedding, birthdays. Make your own video mashups. Broadcast your band playing original music. Demo your cooking prowess. Use video to show off your eBay auctions. “
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Travelling Laptop. Signed by Tech Rockstars. Auctioned for Tech Hopefuls.
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“…SBCELL, a AA battery whose positive terminal flips off to reveal a USB plug all ready to feed it some juice.”
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“Consumers Tighten Wallets, but Marketers Still Find Ways to Reach Them”
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links for 2006-09-20
19 09 2006-
“ABBYY developed a program capable of doing OCR, on your celly, with the help of the integrated camera.”
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“Half of that increase was attributed to Craigslist alone which saw a 99 percent increase to 13.8 million.”
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“For its $1.5 million, says AdAge, Philips gets all of WSJ. com on three Fridays, the WSJ home page alone on five Fridays, and ESPN’s Insider for full weekends.”
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The aggregate responses for teens in terms of their most important cell phone feature:
* Texting — 49%
* Camera — 25%
* Games — 12%
* Music player — 5%
* IM — 5%
* E-mail — 2%
* Video — 2% -
“According to the Chronicle of Higher Education, North Carolina State University Communications Professor Robert Schrag has been ordered to stop selling his lectures to students and the public as podcasts for $2.50 a pop.”
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“Hundreds of Marketers Pay Slotting Fees for Spots in Web Mall Marketplace”
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“Wowio offers free downloadable e-books with ads. That’s right, advertising in the pages of Mary Shelley’s “Frankenstein” and Steven Crane’s “The Red Badge of Courage.”
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“Walt Disney Co. introduced its own portable video and audio player aimed at kids roughly between the ages of 9 and 13 with a device that plays music and movies stored on either its hard drive or a memory card.”
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“Virgin Mobile USA LLC, a cellphone operator targeting the youth market, is set to announce Tuesday the launch of a text message-based game that allow its customers to test if they have the right moves in approaching others for romance.”
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“…AutoSafe, which you securely lash onto your car’s chassis with a wire rope cable, holding those valuable items in a cocoon that’s virtually impenetrable from those seeking a five-finger discount.”
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links for 2006-09-19
18 09 2006-
duh…
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“You’ve got to make the big machine go, which is really the magazine company. Vanityfair.com is no more a replacement for Vanity Fair than the man in the moon.”
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“Ad spending on online video is forecast to top $2.3 billion in four years.”
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“According to eMarketer, the Web video ad market should grow from $650 million next year to $1.7 billion in 2009.”
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Belgian newspapers need a lesson in web marketing…
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“Celebrity chef Rachel Ray, whose new daytime television talk show launches today, is entering a deal with Epic Records for branded ringtones…”
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“Switch sound file conversion software is an audio file format converter for Windows or Mac. Converts a variety of audio file formats to mp3 or wav such as wav, mp3, ogg, flac, aac, wma, au, aiff, ogg, msv, dvf, vox, atrac, gsm, dss and many more formats.
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After a year in the field, BearingPoint provides some podcasting tips
18 09 2006Paul Dunay, Director of Global Field Marketing at BearingPoint, provides us with some tips after a year of producing podcasts for the Company:
Tip #1: Explore the variety of recording options
Tip #2: Be brief
Tip #3: Use a format that matches your objectives
Tip #4: Create an audio signature
Tip #5: Market like you mean it
Tip #6: Define your tracking upfront
Read the full article here.
Technorati Tags: iMedia Connection, Marketing, Marketing Communications, Technology, Podcast, BearingPoint, Communication, Paul Dunay, Digital Audio, Podcasting, Audio, MarComm
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