November 30th, 2006links for 2006-12-01
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“Electronic Arts Inc. expects to see a big boost during the holidays from in-game advertising in the latest version of its Need for Speed racing game, in a positive sign for a potentially significant new source of revenue for the games business.”
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“…Yahoo plans to market Mixd on a handful of college campuses across the nation. The strategy focuses on Yahoo’s target audience, so-called Generation Yers who are the biggest users of their mobile phones’ data services.”
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“The maker of Slingbox, a set-top box that lets viewers watch cable television on laptops and advanced cellphones, has hired former chief digital officer at MTV Networks Jason Hirschorn, and former vice president of MTV digital media Ben White…”
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