BrandBrains

This is my third Mighty Mouse since the product launched. The first one started freaking out, calling random commands like Dashboard and Expose launching. The trackball died on the second one and now this one has started behaving like the first.

I think it’s time to go back to a reliable Logitech…or something.

Technorati Tags: Apple, Mighty Mouse, Computer Mouse, Peripherals, Gadgets, Computers

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The Future of Online Advertising Conference (produced by Carson Systems, the same people who produce The Future of Web Apps and The Future of Web Design Conferences) will be held in NYC on June 7th & 8th at Gotham Hall. (Nice digs.)

Schedule and speakers are still in their formative stages, but it looks good and it’s in my neighborhood. Two day pass: $1295.

Technorati Tags: Conferences, Future of Online Advertising, New York, Events, Advertising, Online Advertising, Interactive, Digital Media

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• First National Bank of Cappuccino? The Experience Economy Gathers Steam
  (tags: brandexperience wellsfargo apple branddevelopment brandmanagement)
• How NOT to Multitask - Work Simpler and Saner
  (tags: gtd productivity work business management)
• 10 company name types on TechCrunch: Pros and cons
  (tags: naming branddevelopment marketing advertising)

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A quick plug for the PSFK Conference on March 6th. At the moment, I’m not scheduled to attend (scheduling conflict), but that doesn’t mean you shouldn’t. (No, Piers didn’t pay me to post this…)
Register here.

Technorati Tags: Conferences, PSFK, New York, Trends, Brands, Marketing

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Here’s a commercial for Snickers created to air in the United Arab Emirates. Very engaging and holds your interest until the very end, when they finally present the brand with a lockup: “Snickers. Don’t Stop.”

Not sure how I feel about the gang-style imagery, but the Snickers brand manager apparently went for it.

[via PSFK]

Technorati Tags: Advertising, Creativity, Communication, TV, TV Commercials, Television, Snickers

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• Mash up RSS feeds with xFruits
  (tags: rss xml mashups)
• Soundstream: sound-responsive screen saver
  (tags: screensaver mac osx apple sounds audio)
• socialmeter
  “Social meter scans the major social websites to analyze a webpage’s social popularity. Currently we scan Bloglines, Del.icio.us, Digg, Google, Rojo, Shadows,Technorati and Yahoo My Web.”
  (tags: socialmeter socialnetworking links)
• Yugma : FREE Web Conferencing, Online Meetings and Web Collaboration
  (tags: webconferencing onlinemeetings collaboration yugma)
• tweeto | Life. Organized.
  (tags: productivity gtd tasks webapps web2.0)
• Cuts - Share Your Take
  (tags: video sharing comments)
• Ebay Readies Online Ad Marketplace For March Launch
  “The eBay Media Marketplace, the online auctioneer’s interactive TV advertising exchange, plans to launch March 15—just in time for the 2Q scatter market.”
  (tags: ebay advertising auction auctionmedia)
• How to Make Mac Icons
  (tags: mac macintosh icons apple osx gadgets software)
• Google to begin sharing URLs where AdWords advertiser’s ads are being run
  (tags: google adsense adwords advertising ppc contextualadvertising)
• Solar Battery Charger
  “It can fill up four batteries of any kind in a mere six hours on a sunny day…”
  (tags: gadgets batteries power chargers solarenergy solarpower)

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Mark Nelson reviewed the Zoom H4 Handy Recorder over on the O’Reilly Radar. Apparently, he likes it as much as I do:

“I’d expected another stereo field recorder, but I found a multi-function device worthy of an Alpine sergeant.”

Technorati Tags: Zoom H4, Mark Nelson, O’Reilly Radar, Hardware, Audio, Recording, Podcasting, Reviews

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• Amazon Invests in Shelfari
  (tags: books amazon socialnetworks)

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• Amnesty™ Generator for OS X
  “Easily convert millions of web widgets, games and videos – designed to live on home pages, blogs or MySpace – into widgets for your Dashboard. If you like widgets on the web, you’ll love them on your Dashboard.”
  (tags: widgets osx apple mac macintosh dashboard vista)
• There is no YouTube Filter; It’s AudibleMagic
  “YouTube is reported to have licensed copyright filtering technology from AudibleMagic. “
  (tags: audiblemagic youtube copyright video digitalmedia google gootube)
• Merrill Lynch: 30% of U.S. Households to Own Wii by 2011
  (tags: wii nintendo gaming digitalmedia consoles gadgets)
• YouTube as Marketing Channel
  When Networks Should Use It, and When to Hold Back
  (tags: youtube tv television video onlinevide digitalmedia marketing)
• SKY-MAP.ORG
  (tags: planetarium space stars astronomy)
• Earkive - Podcasts
  Call to access earkive at: (646) 401-0940
  (tags: podcasts earkive phone telephone cellphone mobilephone digitalmedia audio podcasting)

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• FindSounds - Search the Web for Sounds
  “Welcome to FindSounds.com, a free
  site where you can search the Web for sound effects and musical instrument samples.”
  (tags: sounds audio podcasting soundeffects)
• InstaCalc shareable calculations
  (tags: calculator webapps instacalc)
• Think Small
  “Seldom measuring much more than 500 square feet, the buildings offer sharp contrasts to the rambling houses that are commonplace as second homes.”
  (tags: homes vacation)
• IBM To Media Companies: Loosen Grip On Content
  “IBM’s media-consulting arm recommends that media companies should loosen their grip on proprietary content in order to capture young, tech-savvy consumers.”
  (tags: bigmedia content distribution)
• Professional content to boost new media sales: IBM
  “Sales of media on the Internet and on cell phones are expected to rise 23 percent over the next four years, driven by TV networks and film studios putting more of content online, according to a new IBM study.”
  (tags: premiumcontent projections ibm research)
• Yahoo! news to tilt to a lilt
  “Yahoo plans to launch an initiative that will feature a journalist who will sing the news. …titled “Odd News Underground,” will create an “entirely new kind of news beat,” …”This reporter will leave you tapping your feet.”"
  (tags: yahoo news video digitalmedia)
• Google sees video anti-piracy tools as priority
  “Google, racing to head off a media industry backlash over its YouTube property, will offer anti-piracy technologies to help all copyright holders thwart unauthorized video sharing, says CEO Eric Schmidt. “It is one of the company’s highest priorities.”
  (tags: google youtube googlevideo copyright piracy digitalmedia video audio)
• WSJ.com Starts Mobile Version
  “The Wall Street Journal, with more than 800,000 paying subscribers to its Web site, is now distributing an online version for mobile devices with Mdog.com. Non-subscribers can also gain access to the site to view parts of stories and other content.”
  (tags: wsj.com wsj wallstreetjournal mobilecontent cellphones mobilephones digitalmedia wireless portablemedia)
• Diversion Launches Snowvision.com
  “Diversion Media, a niche broadband company co-founded by former MTV Web exec Nicholas Butterworth, is launching Snowvision.com, an online video outlet for snowboarders. Last fall, Diversion launched Travelistic.com, a video-centric travel site….”
  (tags: diversionmedia snowvision.com snowboarding digitalmedia onlinevideo video longtail)
• Viacom to Partner with ‘Piracy-Proof’ Joost
  “Viacom, the parent of MTV and Paramount Pictures, is entering a multiyear agreement to deliver free content online through Joost, in a bid to protect copyrights while challenging YouTube.”
  (tags: viacom joost video digitalmedia onlinevideo iptv)
• Spending on video downloads to surge: study
  “Annual consumer spending on Internet downloads of movies and TV shows will top $4 billion in 2011, up from just $111 million last year, according to a study released on Wednesday by Adams Media Research.”
  (tags: video onlinevideo downloads digitalmedia premiumcontent)

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