April 24th, 2007links for 2007-04-25
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Recylced Plant Food Brand Hypes Lawsuit From Huge Rival
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“The ROI on this type of investment is certainly very rich, and marketers, after seeing these studies, will never question again, ‘Boy, that’s a lot of effort and resources to put into a campaign,’ because the rewards are outsize…”
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” …second-by-second…, TiVo’s StopWatch offers insight into the viewing behavior of the company’s 4.5 million subscribers, capturing both live and time-shifted viewing. [Nielsen] does not offer such a granular data set to its clients…”
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“Social media expert Matthew Hurst recently collected link data for six weeks and produced this plot of the most active and interconnected parts of the blogosphere.”
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“…replace eyeball counts with the harder currency of response, and ultimately eliminate most upfront deals as dollars gravitate daily in a continuous-improvement cycle toward programming proven to generate response.”
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