BrandBrains

• Panama Not Enough To Battle Google: Yahoo Acquires RightMedia
  “This move counters Google’s acquisition of DoubleClick earlier this month for $3.1 billion, and signals that Yahoo wants more weapons in its arsenal to fight the ongoing online advertising war beyond their new Panama release.”
  (tags: acquisition advertising search yahoo digitalmedia onlineadvertising interactiveadvertising panama)
• Advertisers Look Forward to One-Stop Shopping on Google
  Advertising execs are said to be pleased with Google’s planned acquisition of Internet ad firm DoubleClick, starting with the promise of one-stop ad shopping. “From a media buyer’s standpoint, it makes it much easier.”
  (tags: advertising business doubleclick google internet onlineadvertising adsense adwords)
• Proposals would turn highways into wind farms
  “deally, the wind energy could then be sent back out to the grid to power nearby communities, light-rail transportation systems, or even intelligent billboards.”
  (tags: car windpower innovation design energy)
• Advertising Age - Digital - Starbucks’ Pushy New Neighbor
  Wireless Start-Up Looks to Undercut Java Giant’s Pricing on Wi-Fi Access
  (tags: wifi fon starbucks)
• Google’s Latest Power Grab (Hint: It’s Not DoubleClick)
  (tags: google trends web digitalmedia search searchengineoptimization searchenginemarketing)
• Huge Wind Turbine Powers 4,000 Homes
  “Enercon, Germany’s largest wind turbine manufacturer, has just unveiled the E112, the most powerful turbine in the world. With a span of a whopping 367 feet, this monster can power 4,000 homes at once.”
  (tags: windpower energy power electricity)

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