David Berkowitz has a great post containing five insights on the value of search in Digital Media. Here’s a taste:

  1. As campaign budgets drop, the share that’s digital rises.
  2. TV beats the Web in research studies.
  3. Use search to create demand, not just capture it.
  4. Bigger than Roddick vs. Federer: core vs. mass.
  5. When it’s time to launch a site, pre-launch it with a coming-soon page to give engines a chance to spider it.

Jump to David’s blog for the details.

Technorati Tags: , , , , , , , , , , , , , , ,

Bookmark to:
Add 'The Value of Search in The Digital Media Ecosystem' to Del.icio.us Add 'The Value of Search in The Digital Media Ecosystem' to digg Add 'The Value of Search in The Digital Media Ecosystem' to FURL Add 'The Value of Search in The Digital Media Ecosystem' to blinklist Add 'The Value of Search in The Digital Media Ecosystem' to My-Tuts Add 'The Value of Search in The Digital Media Ecosystem' to reddit Add 'The Value of Search in The Digital Media Ecosystem' to Feed Me Links! Add 'The Value of Search in The Digital Media Ecosystem' to Technorati Add 'The Value of Search in The Digital Media Ecosystem' to Yahoo My Web Add 'The Value of Search in The Digital Media Ecosystem' to Newsvine