BrandBrains

• Nielsen Tracker May Benefit Videogames as Ad Medium
  “Nielsen is unveiling the first results from a new service that can track what videogames users are playing, on which devices and when. It could provide data to help game publishers sell ads within the action of their games.”
  (tags: videogames gaming audiencemeasurement nielsen metrics advertising ingameadvertising)
• Digg Fires Google, Hires Microsoft As Online Advertising Partner
  “We at Digg couldn’t think of a better partner to get to where we need to go,” said Jay Adelson, the company’s chief executive officer. “They’re a young ad service, they’re innovative, they’re willing to work with us on the cutting edge.”

  (tags: google microsoft adsense advertising digg digg.com jayadelson contextualadvertising)
• Time Warner Has ‘Resuscitated AOL from the Dead’
  “The media giant’s stock has outperformed the market since AOL’s strategy was revised last year to make it mostly free and supported by advertising. An AOL sale or spinoff is seen as unlikely anytime soon.”
  (tags: aol timewarner earnings investing stocks digitalmedia advertising internetaccess)
• Mark Cuban: The Internet Is Dead
  “Mark Cuban now says: “The Internet’s dead. It’s over.” Cuban asserts that cable and satellite have become superior to the Internet as platforms for interactive services. In effect, he says, cable networks are “intranets.”
  (tags: markcuban cable interactive digitalmedia)
• Sprint, Google in pact for WiMax mobile Web
  Sprint Nextel said on Thursday it would develop with Google a new mobile Internet portal using WiMax wireless technology to offer Web search and social networking.
  (tags: sprint google wimax socialnetworking digitalmedia broadband wireless)

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