BrandBrains

• Mobile-phone providers test tailored, interactive ads
  “Several blue-chip brands like Nokia Corp. and McDonald’s Corp. have been experimenting with interactive ads on cell phones, taking advantage of the device’s ability to know where you are.”
  (tags: advertising mobile wireless digitalmedia gps geotargeting geolocation mcdonalds nokia cellphones mobilephones)
• How cell-phone-only use subtly affects the culture
  (tags: culture telephones mobilephones wireless cellphones)

Bookmark to: