August 24th, 2007links for 2007-08-25
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“Google’s share of queries is up to 55.2% from 46.2% a year ago, according to ComScore. Yahoo’s share is down to 23.5% from 29.8% last year, the biggest decline among the top five search engines.”
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“Hearst is reaching further into the mobile market with the launch of new mobile sites for Harper’s Bazaar and Marie Claire. The new additions bring the company’s mobile portfolio to nine sites.”
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“Zagat Survey is launching its first ad-supported Web site for mobile devices, in an effort to reach “affluent and engaged” customers.”
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“…according to Forrester. Users of such sites don’t want “interruptive” brand communications; they want “interactions with their peers” and “true value” from companies through “communities for sharing ideas.”"
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“…seeing the category as a major pillar of growth. Online games could help reverse the media industry’s fortunes, industry experts say. Online games give MTVN an opportunity to “experiment with business models.”
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“Marissa Mayer says she is “intrigued” by Facebook, amid speculation that google is among the companies interested in buying the fast-growing social networking site. The data Facebook collects, she says, “is particularly useful; we should do that.”
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“When it comes to online entertainment, playing games squashes watching videos, says a report by Parks Associates. Online gaming is “soaring in popularity.”
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“The NY Times is joining Dow Jones and Fox Interactive as another media giant enlisting the services of media monetization firm Rapt to help manage its digital advertising. Rapt days we’re now at the “end of the subscription model” for online content.”
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