(Three double espressos to start the day. Niiiice…)
Scott Monty from Crayon: Web 2.0 Tools You Can Use
Scott begins his discussion around attention, information overload and the productivity impact.
Data point: One percent of all time on the web is spent on FaceBook.
Scott gives an overview of the features of what he considers four basic useful Web 2.0 Apps
- Jott voice to text application
- Trailfire: narrative link sharing tool
- GrandCentral one number service. (I’ve had this for years using Webley/CommuniKate, except I pay for it…)
- Doodle: Group scheduling tool. Useful when people don’t have shared calendars like Microsoft Exchange or Lotus Notes
Another useful site (and Crayon client): oovoo
Eric Rochow: What’s it like to produce a video podcast
Eric starts with a series of vignettes of GardenFork.TV. (Love the dogs!)
He’s providing some technical tips on video frame rates, lenses and lighting. He uses some paper lanterns from IKEA with 100 watt bulbs to diffuse the light. He also makes some book recommendations which are available on Amazon.
Blip.tv is his distribution partner, but he uses the Show-in-a-box Wordpress Template for his sites. Eric uses Bluehost or Dreamhost for his hosting.
There’s a video blog template in development that’s a derivative of K2.
Eric loves postcards as a marketing tool. I concur, but I prefer PSPrint.com over the services that he recommends (postcard.com, vistaprint.com)
Steve Hatch gets a shout-out as a regular viewer! 
Note to self: Don’t forget to ask your viewers (listeners) for reviews on iTunes. Eric has had great success doing this.
Gardenfork.TV has a weekly email newsletter and now a social network on Ning.
Eric plans to write a book if he can ever find the time…
(Lunch, then a double espresso.)
C.C. Chapman & Mitch Joel: Tools of the Social Media Trade
C.C. and Mitch are big fans of Googl Alerts. (As am I. As are most of us here.)
The mention of Technorati draws boos from the crowd. A couple of people feel that they haven’t been innovating as of late. Mitch likes the speed at which Technorati provides relevance.
Chris Anderson said, “RSS provides a way for the web to come to you” at a conference in Montreal last week. Mitch is a fan of that explanation.
TAG EVERYTHING. Google needs metadata and tags are the metadata du jour.
C.C.: Be thoughtful about your tags. If you could only use 5 tags, what would they be?
Mitch: Probably shouldn’t tag for SEO.
If you tag using Wordpress, it can become part of your URL which is very powerful for SEO.
C.C.: If you use a particular tag all the time, create a Wordpress category for it.
Mitch: If you need to figure out what tags to use, visit Technorati and see how other people are tagging similar stuff.
The Q&A has progressed into a discussion on tagging strategies.
Mitch likes ego surfing on Google.
SEO trick: find who’s linking to you on Google, then find some way to fit a link to the higher pagerank sites into your content.
We’re now geeking out on redirects and how they are treated by Google.
Delicious! Mitch thinks that more people should be using delicious for research - the human index is the best index. Lots of questions and discussion about delicious strategies.
Mitch: Why is podcasting not mainstream? Technology. Most people don’t get this stuff. Show people iTunes. Comment: people don’t take advantage of the sub-categories.
Why does Mitch’s podcast rank so highly in Canada, even though most of his listeners are in the U.S.? Just because he lives in Canada?
C.C. has recently seen known podcasts without album art - that’s inexcusable, even thought he personally doesn’t use iTunes as a podcatcher.
(They skipped a bunch of slides/topics due to time.)
How can we help you?
- Write an iTunes review
- Favorite on Technorati
- Subscribe via Bloglines
- Add to the Blogroll / Podroll
- Write a LinkedIn recommendation
- Introduce a friend to your Podcast / Blog
Tips from the audience:
- Use FeedBurner’s SmartCast.
- Follow people on twitter who have similar interests as you
- Use PPC podcasts to subscribe on your Windows Mobile phone
Nearly everyone here uses twitter.
Facebook just hit the 50 million profile mark and will reach 100 million in 6 months. “Facebook is becoming the Internet.” Make sure you put links to all the stuff you create.
Mitch likes to feed channels and getting links from those channels. As Facebook becomes even more open, those feeds will become better indexed.
Technorati Tags: Podcamp Boston 2, Unconference, Conference, Boston, Podcasting, VideoBlogging, Video, Eric Rochow, Show in a box, Wordpress, Web Hosting, Dreamhost, Bluehost, Syndication, Blip.tv,
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