November 26th, 2007links for 2007-11-27
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“Never mind the actual numbers: a clear trend emerged. While our client’s traffic stayed stable, the competitor’s bounced up and down like a SuperBall. Intelligence received. Our client had a loyal following; the competition was offer-driven.”
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“Vicks is offering SMS weather alerts to help people avoid head colds, AT&T sent spectators of the Ironman triathlon an SMS notifying them when contestants in the race passed a checkpoint, and the mobile social network The Yard set up to promote Sprite.”a
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“Online tool for making anti-aliased rounded corners (very Web 2.0!) for avatars and images”
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“Journalists affiliated with papers and magazines using these ads argue they blur advertising and editorial lines. The format may encourage positive coverage — since algorithms don’t place ads on stories heavy with negative words …”
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“The Active Product Tours are detailed product presentations featuring audio, video and downloadable sales collateral related to a particular product. Shoppers choose to view them by selecting a “Take a Product Tour” button on the product page.”
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“The survey, which garnered response from a predominantly male audience, with an average age of 24, reflects interest particularly in the entertainment and technology realm, such as consumer electronics, music and movie purchases.”
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How to use video to expand your business in a YouTube world
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Entrepreneurs have shied away from rebranding their companies. But as competition rises and costs fall, that’s starting to change.
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“Yes, every pageview counts, but so does the experience of networks’ members.”
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