BrandBrains

• People Prefer Shopping To Buying With Mobile Phones
  “In a survey of 2,000 consumers in the United States and the United Kingdom, Gartner found that 24% of people in the U.S. are likely to check for prices of items on their cellular phones, while only 12% were likely to buy products.”
  (tags: shopping cellphones mobile mobilephones digitalmedia pricecomparison retail)
• Create text-to-speech podcast from RSS feed with Odiogo for iPod, MP3 player and mobile phone
  “Odiogo’s media-shifting technology expands the reach of your content: It transforms news sites and blog posts into high fidelity, near human quality audio files ready to download and play anywhere, anytime, on any device.”
  (tags: odiogo texttospeech podcasts podcasting audio)

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• Cuomo gets tough on Comcast traffic throttling
  “The NY Attorney General subpoenaed Comcast for information on its practice of blocking traffic if it suspects bandwidth is being misused.”
  (tags: comcast broadband packetshaping bandwidth netneutrality isp internet)

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• Microsoft announces new standard for ad campaign performance
  “…its new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard.”
  (tags: microsoft advertising onlineadvertising measurement analytics engagement roi marketing onlinemarketing customeracquisition)
• RWThemeMiner
  “WThemeMiner is a RapidWeaver theme editing assistant. It enables you to edit or replace any element in any RapidWeaver theme.”
  (tags: rapidweaver tools software mac)

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• Online Personal Signature Maker - MyLiveSignature
  (tags: animation design typography signature tools generator software internet email)
• fixmymovie.com
  “Fix Your Grainy, Dark, Low Resolution Videos for Free–High-Tech Video Enhancement Service for Cameraphones, Digital Cameras, and Webcams”
  (tags: movies movie video editing tools)
• How to Manage Overachievers
  (tags: management career careerdevelopment people)

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• Link Attraction Factors: Getting Dugg and Going Viral
  “I created a database of 33,000 of the 39,000 stories that made Digg’s homepage in 2007 and, using Yahoo!’s API, I tracked how many external links each URL had pointing to it.”
  (tags: links digg viralmarketing research danzarrella linkbait)
• Top 10 Smart and Lazy Ways to Save Your Workday
  (tags: hacks lifehacker productivity work)
• Athletes Banned From Podcasting At The 2008 Olympics
  (tags: podcasting olympics media digitalmedia)
• Marketers Moving Their Attention To Internet Media
  (tags: media marketing digitalmedia onlinemedia onlinemarketing onlineadvertising)
• VideoEgg: Rich Media Ads, Pay Only When Users Engage
  “Engagement is defined as clicking on the ad, or hovering over it for a second or two. Once the Flash overlay is triggered, the advertiser pays a fee of $.50 - $1.”
  (tags: videoegg video advertising onlineadvertising onlinemedia digitalmedia adframes)
• Google, Cleveland Clinic Form Venture
  “Google Inc. and nonprofit academic medical center Cleveland Clinic formed a partnership and pilot program aimed at giving patients more control over their online medical records.”
  (tags: google privacy medical personalinformation)

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• Nuconomy Emerges To Provide Next Generation Site Analytics
  “Correlation is a big party of Nuconomy, which shows how things on the site affect other things.”
  (tags: webmetrics analytics nuconomy metrics)
• Marketers Losing Confidence in TV
  This is news?
  (tags: advertising marketing tv television media digitalmedia metrics measurement)

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“Cellphone novels — composed on phone keypads by young women and read by fans on their tiny screens — had been dismissed in Japan as an unworthy subgenre. But of 2007’s 10 bestselling novels, five were originally cellphone novels and were republished in book form.”

Source: nytimes.com | 1.20.08

[via iconoculture]

Technorati Tags: Texting, SMS, Novels, Authors, Japan, Japanese, Cell Phones, Mobile Phones, Books

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“Americans don’t go camping anymore, making 25% fewer trips to national parks than in the 1980s. Hiking the storied Appalachian Trail peaked in 2000 and has slid 18% since then.”

Source: The Guardian (U.K.) | 2.6.08

[via iconoculture]

Technorati Tags: Camping, Americans, Trends, Hiking, Outdoors, Trends

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“Would you put this up in your cube or in a common area where you work? If not, don’t put it on Facebook, because that’s what it is — a virtual analog of your office.”

Source: Curtis Soldano, a videogame producer from Redwood City, CA, on thinking about the workplace implications before posting pictures or messages on facebook, Dallas Morning News | 2.6.08

[via iconoculture]

Technorati Tags: FaceBook, Culture, Reputation, Social Media, Digital Media, Social Networks, Social Networking, Photos, Trends

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• Vara Software : ScreenFlow
  Wow. The most amazing screencasting app I’ve ever seen.
  (tags: screencast screencasts screencasting screenflow software mac macintosh intel leopard)
• Toshiba Exits HD DVD Business, Ceding Market to Sony’s Blu-ray
  “Toshiba said Tuesday that it would cease production of its HD DVD players and recorders immediately and close out the business by the end of March.”
  (tags: blu-ray hd-dvd toshiba sony video digitalmedia)
• Aretta Communications || Hosted Virtual Asterisk Servers
  (tags: asterisk pbx phonesystems)
• Convert PDFs to Online Books with Issuu
  “Web site Issuu turns any PDF into a web-friendly, embeddable Flash eBook.”
  (tags: pdfs onlinebooks books issuu)
• Five Email Addresses that Convert Documents
  “…five email addresses that offer free file conversion for Word docs, PDFs, and even MP3s with no fuss, no muss—just attach a file, send it, and wait for the reply with the converted file attached.”
  (tags: koolwire documentconversion fileconversion email)
• Social Wallpapering
  Like flickr for desktop images…
  (tags: wallpaper desktops socialwallpapering)
• Caffeine: A User’s Guide to Getting Optimally Wired
  “Caffeine is the most widely used stimulant in the world, but few use it to maximal advantage. Get optimally wired with these tips.”
  (tags: caffeine coffee espresso)
• Find Legal Forms and Info at The Public Library of Law
  “…gives you access to laws, statutes, and legal decisions from all 50 states, as well as a wealth of free legal forms.”
  (tags: law legal documents filings rulings)
• PageOnce - Personal Internet Assistant
  (tags: aggregator startpage)
• How to Schedule Your Writing Like a Professional Writer
  Written for students, but still a helpful guide.
  (tags: writing professional)
• The answer to the toughest interview question
  (tags: career careerdevelopment careers salary jobs work negotiating negotiation penelopetrunk)

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