BrandBrains

• Microsoft announces new standard for ad campaign performance
  “…its new approach to managing and measuring the effectiveness of online campaigns that goes beyond the current “last ad clicked” standard.”
  (tags: microsoft advertising onlineadvertising measurement analytics engagement roi marketing onlinemarketing customeracquisition)
• RWThemeMiner
  “WThemeMiner is a RapidWeaver theme editing assistant. It enables you to edit or replace any element in any RapidWeaver theme.”
  (tags: rapidweaver tools software mac)

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