BrandBrains

On Digital Media #51 has been posted for your listening pleasure.

Get it here.

In this episode John Federico, Chia-Lin Simmons and Steve Hatch chat about:

• Steve has upgraded his blog from Moveable Type to Wordpress. (Finally).
• Chia-Lin successfully moderated her first panel discusion at Digital Hollywood, Steve attended the SOA conference and John had the opportunity to speak on New Measurement for New Media at Podcamp Boston. Thanks to Mssrs. Penn and Brogan for a great event and thanks to Jeff Pulver for contributing the space for the event and sponsoring the official cocktail reception on Saturday night.
• John was a guest lecturer in Heidi Cohen’s Class at NYU for her student who are working toward their MS in Direct and Interactive Marketing. Thanks to Heidi for the gracious invitation and to her students for their participation.
• John will be attending Convergence 2007: The future of Advertising, Communications and Media on December 3rd in NYC. Care to join me?
• FaceBook is allowing entities (Corporations, Brands, Non-Profits, Podcasts, etc.) to create profiles, just like any individual can. Steve loves it, John and Chia-Lin like it, but we are all somewhat skeptical of its value. Coupled with FaceBook Ads, is it a threat to Google?
• Seth Godin thinks that FaceBook has a Hotmail problem. We absolutely agree.
• Google announces the Open Social API’s. MySpace and Ning are notable partners who are embracing the technology. Will FaceBook adopt it?
• Where’s my gPhone? Google releases Android and announces thirty-three hardware partners participating in the Open Handset Alliance. Chia-Lin thinks that it’s not just a threat to existing handset OS developers and handset manufacturers, but also to the U.S. carriers.
• What happens if Nokia joins the Alliance and Symbian doesn’t? Doh! More importantly, should Apple be looking over its shoulder? A classic ODM-style debate ensues…
• Writers strike for digital rights. And they should.

Our music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263.

You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

Technorati Tags: Online Advertising, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Google, Android, Mobile Phones, Nokia, Motorola, Open Handset Alliance, Ning, MySpace, Wine, Radiohead, Nokia, FaceBook, Open Social, Digital Media, On Digital Media, Digital Hollywood, Podcamp Boston, Podcamp, Convergence 2007, Microsoft, Podcast, Podcasting, Digital Audio, Downloads, Media, Traditional Media, Big Media, Alexander Blu, DRM, Jobs, Careers, Career Development

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Bill Rowland of Philly Food Guys (”Hittin’ the streets for underground eats.”)

Vikki Ott, Communications Manager at Haley & Aldrich

Beth Kanter, Trainer, Blogger and Consultant

Peter K. O’Connell, audio’connell

Julien Smith

Chef Mark of the ReMARKable Palate

Evan Blaustein, CEO of mimoco, makers of the mimobot (I have a 1 GB pupstar.)

Aaron Gotwalt of verbr

Cliff Ravenscraft of gspn

C.C. Chapman

Chris Brogan

Christopher Penn

John Wall of The M Show and Marketing Over Coffee

Shwen Gwee of the eTech@Work Podcast

Craig Calder, CMO of Mochila

Beth Kanter

Robert Allen and Holli Ehrlich of The Wedding Podcast Network

Doug Haslam of Topaz Partners

Rich Hilliard

Doug Smith of Podango

Jason Van Orden and his lovely wife, Melanie

John Havens of blogtalkradio

Eric Rochow, creator of GardenFork.TV and RealWorldGreen.com

David Maister, Consultant and Author (He signed my copy of The Trusted Advisor!)

Martin Leone of the Dyann Bakes video podcast

Greg Narain of Blue Whale Labs

Peggy Miles of Intervox

Todd Cochrane and Jeff Hinz of RawVoice

Technorati Tags: Podcamp Boston 2, PB2, People, Conference, Events, Unconference, Podcasting, Social Media

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(Three double espressos to start the day. Niiiice…)

Scott Monty from Crayon: Web 2.0 Tools You Can Use

Scott begins his discussion around attention, information overload and the productivity impact.

Data point: One percent of all time on the web is spent on FaceBook.

Scott gives an overview of the features of what he considers four basic useful Web 2.0 Apps

1. Jott voice to text application
2. Trailfire: narrative link sharing tool
3. GrandCentral one number service. (I’ve had this for years using Webley/CommuniKate, except I pay for it…)
4. Doodle: Group scheduling tool. Useful when people don’t have shared calendars like Microsoft Exchange or Lotus Notes

Another useful site (and Crayon client): oovoo

Eric Rochow: What’s it like to produce a video podcast

Eric starts with a series of vignettes of GardenFork.TV. (Love the dogs!)

He’s providing some technical tips on video frame rates, lenses and lighting. He uses some paper lanterns from IKEA with 100 watt bulbs to diffuse the light. He also makes some book recommendations which are available on Amazon.

Blip.tv is his distribution partner, but he uses the Show-in-a-box Wordpress Template for his sites. Eric uses Bluehost or Dreamhost for his hosting.

There’s a video blog template in development that’s a derivative of K2.

Eric loves postcards as a marketing tool. I concur, but I prefer PSPrint.com over the services that he recommends (postcard.com, vistaprint.com)

Steve Hatch gets a shout-out as a regular viewer!
Note to self: Don’t forget to ask your viewers (listeners) for reviews on iTunes. Eric has had great success doing this.

Gardenfork.TV has a weekly email newsletter and now a social network on Ning.

Eric plans to write a book if he can ever find the time…

(Lunch, then a double espresso.)

C.C. Chapman & Mitch Joel: Tools of the Social Media Trade

C.C. and Mitch are big fans of Googl Alerts. (As am I. As are most of us here.)

The mention of Technorati draws boos from the crowd. A couple of people feel that they haven’t been innovating as of late. Mitch likes the speed at which Technorati provides relevance.

Chris Anderson said, “RSS provides a way for the web to come to you” at a conference in Montreal last week. Mitch is a fan of that explanation.

TAG EVERYTHING. Google needs metadata and tags are the metadata du jour.

C.C.: Be thoughtful about your tags. If you could only use 5 tags, what would they be?

Mitch: Probably shouldn’t tag for SEO.

If you tag using Wordpress, it can become part of your URL which is very powerful for SEO.

C.C.: If you use a particular tag all the time, create a Wordpress category for it.

Mitch: If you need to figure out what tags to use, visit Technorati and see how other people are tagging similar stuff.

The Q&A has progressed into a discussion on tagging strategies.

Mitch likes ego surfing on Google.

SEO trick: find who’s linking to you on Google, then find some way to fit a link to the higher pagerank sites into your content.

We’re now geeking out on redirects and how they are treated by Google.

Delicious! Mitch thinks that more people should be using delicious for research - the human index is the best index. Lots of questions and discussion about delicious strategies.

Mitch: Why is podcasting not mainstream? Technology. Most people don’t get this stuff. Show people iTunes. Comment: people don’t take advantage of the sub-categories.

Why does Mitch’s podcast rank so highly in Canada, even though most of his listeners are in the U.S.? Just because he lives in Canada?

C.C. has recently seen known podcasts without album art - that’s inexcusable, even thought he personally doesn’t use iTunes as a podcatcher.

(They skipped a bunch of slides/topics due to time.)

How can we help you?

1. Write an iTunes review
2. Favorite on Technorati
3. Subscribe via Bloglines
4. Add to the Blogroll / Podroll
5. Write a LinkedIn recommendation
6. Introduce a friend to your Podcast / Blog

Tips from the audience:

1. Use FeedBurner’s SmartCast.
2. Follow people on twitter who have similar interests as you
3. Use PPC podcasts to subscribe on your Windows Mobile phone

Nearly everyone here uses twitter.

Facebook just hit the 50 million profile mark and will reach 100 million in 6 months. “Facebook is becoming the Internet.” Make sure you put links to all the stuff you create.

Mitch likes to feed channels and getting links from those channels. As Facebook becomes even more open, those feeds will become better indexed.

Technorati Tags: Podcamp Boston 2, Unconference, Conference, Boston, Podcasting, VideoBlogging, Video, Eric Rochow, Show in a box, Wordpress, Web Hosting, Dreamhost, Bluehost, Syndication, Blip.tv,

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For this episode we invited John Wall of The M Show and Marketing Over Coffee to join John Federico and Steve Hatch over Skype. (Thanks to Doug Kaye and the folks at GigaVox Media for The Levelator. Without it, this show would not have been possible…trust us.)

In this episode, we yammer about:

• Google book search now available on book publishers own web sites
• At the Book Expo last week in NYC, the CEO of Macmillan Publishers steals two of Google’s laptops to give mean old Google a “taste of its own medicine”. What’s next? A fight in the schoolyard? Stealing lunch money?
• Old Publishing likes to own everything. New media - even “new publishing” understands new ways of doing business.
• C.C. Chapman and John Wall both recently had pieces published in BostonNow, the new free news daily in the Boston area.
• Book sales to slow as publishers are discovering that they are competing for consumers’ attention along with television, film, radio, the internet and portable media.
• According to The NPD Group, kids are adopting new media at an ever-decreasing age, currently at just over 6 years old. Steve and John F. think that’s still too high as their 3 and 4 year-olds (respectively) are already using the LeapFrog Leapster. Steve think’s John F.’s son will have root on the old PowerMac in a few days…
• Millenials have no concept of “appointment media” the way other generations did
• NBC is going to allow consumers to embed streaming video of their shows in blogs and other web sites. “‘Cause the only worse than people stealing your stuff is people not watching your stuff at all…”
• The music industry’s slump spills over into ancillary businesses. When you don’t produce records anymore, what do you give out to commemorate sales records - gold iPods?
• Blizzard Software is suing ‘peons4hire’ for spamming World of Warcraft players for the purchase of virtual gold in WoW
• Rocketboom begins a sponsorship program: $3,000 per episode. YouTube is the first sponsor…and Rocketboom will now be distributed on YouTube. Coincidence? We think not.

In Studio 1A we were enjoying good ol’ Coppola Rosso and a 2005 Oak Grove Zinfandel. We have no idea what John Wall was sipping at his location…

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263.

You can also reach us via Gizmo Project by contacting username ondigitalmedia or by leaving a comment in our blog.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply. Blah, blah, blah.)

Technorati Tags: Online Advertising, Millenials, Online Marketing, World of Warcraft, Lawsuits, Advertising, John Federico, Ken Gellman, Chia-Lin Simmons, Skype, The Levelator, C.C. Chapman, BostonNow, Blogs, Bloggers, UGC, User Generated Content, Newspapers, Blizzard Software, Second Life, Virtual Property, Virtual Worlds, RocketBoom, Andrew Baron, YouTube, Flash Video, NBC, John Wall, The M Show, Marketing Over Coffee, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Media, Traditional Media, Big Media, MacMillan Publishing, Google Book Search, Book Expo,  Alexander Blu, Apple TV, Jobs, Careers, Career Development

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In this episode John Federico, Chia-Lin Simmons and Ken Gellman chatter about:

• Rupert Murdoch’s NewsCorp makes an offer to buy Dow Jones

Me Too! Me too!

In response to Google’s acquisition of DoubleClick:

• Yahoo buys RightMedia, the auction-based display advertising network
• Microsoft makes a play for 24/7 Real Media rumored to be in the neighborhood of $1 billion dollars

Other stuff

• Google responds to Viacom’s lawsuit with a big, “Meh.”
• SnoCap licenses music from Warner Music Group to sell in their commerce environments
• Digg pulls down the AACS code for HD-DVD throwing the Digg community into a frenzy regarding censorship and free speech

Our wine this week was a 2004 Coppola Rosso and a 2004 Pinot Noir…whose origin escapes me.

Our closing music is Democracy from Alexander Blu.

Send us email to comments AT odmcast DOT com or call our comment line and leave a message: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

For partner or sponsor information, contact jaf AT newrules DOT com.

Listen here. Don’t forget to subscribe - it’s free.

Technorati Tags: Yahoo, Right Media, Microsoft, 24/7 Real Media, Acquisitions, Online Advertising, Advertising, Display Advertising, Search Advertising, Search Marketing, John Federico, Ken Gellman, Chia-Lin Simmons, Viacom, Lawsuits, AACS, Digg, Free Speech, Copyright, DRM, HD-DVD, DoubleClick, SnoCap, Warner Music Group, WMG, Wine, Digital Media, On Digital Media, Podcast, Podcasting, Digital Audio, Downloads, Piracy, Music, Ecommerce

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The Future of Online Advertising Conference (produced by Carson Systems, the same people who produce The Future of Web Apps and The Future of Web Design Conferences) will be held in NYC on June 7th & 8th at Gotham Hall. (Nice digs.)

Schedule and speakers are still in their formative stages, but it looks good and it’s in my neighborhood. Two day pass: $1295.

Technorati Tags: Conferences, Future of Online Advertising, New York, Events, Advertising, Online Advertising, Interactive, Digital Media

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This arrived in my inbox tonight. (And I wasn’t even scheduled to fly JetBlue last week.)

I admire the way they’re handling the situation, now let’s see if they can really recover from it.

Dear JetBlue Customers,

We are sorry and embarrassed. But most of all, we are deeply sorry.

Last week was the worst operational week in JetBlue’s seven year history. Following the severe winter ice storm in the Northeast, we subjected our customers to unacceptable delays, flight cancellations, lost baggage, and other major inconveniences. The storm disrupted the movement of aircraft, and, more importantly, disrupted the movement of JetBlue’s pilot and inflight crewmembers who were depending on those planes to get them to the airports where they were scheduled to serve you. With the busy President’s Day weekend upon us, rebooking opportunities were scarce and hold times at 1-800-JETBLUE were unacceptably long or not even available, further hindering our recovery efforts.

Words cannot express how truly sorry we are for the anxiety, frustration and inconvenience that we caused. This is especially saddening because JetBlue was founded on the promise of bringing humanity back to air travel and making the experience of flying happier and easier for everyone who chooses to fly with us. We know we failed to deliver on this promise last week.

We are committed to you, our valued customers, and are taking immediate corrective steps to regain your confidence in us. We have begun putting a comprehensive plan in place to provide better and more timely information to you, more tools and resources for our crewmembers and improved procedures for handling operational difficulties in the future. We are confident, as a result of these actions, that JetBlue will emerge as a more reliable and even more customer responsive airline than ever before.

Most importantly, we have published the JetBlue Airways Customer Bill of Rights — our official commitment to you of how we will handle operational interruptions going forward—including details of compensation. I have a video message to share with you about this industry leading action.

You deserved better — a lot better — from us last week. Nothing is more important than regaining your trust and all of us here hope you will give us the opportunity to welcome you onboard again soon and provide you the positive JetBlue Experience you have come to expect from us.

Sincerely,

David Neeleman
Founder and CEO
JetBlue Airways

Technorati Tags: PR, JetBlue, Public Relations, Crisis Management, David Neeleman

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In this episode John Federico, Chia-Lin Simmons and Steve Hatch discuss:

• Wow - John Wall of The M Show thinks we’re one of the Top 5 Podcasts that you should be listening to
• We all want a Chumby.
• Our friend Oliver thinks that people are going to buy the iPhone en masse. We don’t disagree.
• Google introduces in-store billboard advertising network…and videogame advertising…and radio advertising…and video search…and eBook sales. Steve and Chia-Lin love it. John loves it….but thinks it could be a bit creepy.
• Google to serve ads for music videos by Sony Music and Warner Music Group
• Chia-Lin wants a Playstation…or an Xbox 360.
• John is salivating over a Sony Reader. Steve and Chia-Lin think he’s nuts. Are eBooks a real business, yet?
• BitPass shutting down
• Content wants to be free….and ad supported
• John won’t pay for disposable content
• Ruckus rolls out its ad-supported music service for college students nationwide while Spiral Frog loses key executives
• Podcast advertising and technology company Kiptronic receives $4 million dollar investment
• Certain members of the porn industry wonder why anyone would want to see that genre in Hi-Def

Our wine selection was a 1919 Cabernet Sauvignon and Coppola Rosso.

Our closing music is Democracy from Alexander Blu.

Send us email to comments@odmcast.com or call our comment line: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

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Technorati Tags: Consumer Generated Media, CGM, Online Video, Video, Interactive Advertising, Wine, CES, Consumer Electronics Show, Las Vegas, On Digital Media, John Federico, Chia-Lin Simmons, Steve Hatch, Digital Media, Cell Phones, Mobile Phones, Mobile Content, Podcasting, Podcasts, Apple, Google, Ruckus, Spiral Frog, Kiptronic, Advertising, eBooks, Sony Reader, Sony Music, Warner Music Group, Music Videos, John Wall, The M Show, Chumby

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In this episode, John Federico, Ken Gellman and Steve Hatch discuss:

• Verizon wins approval to deliver FIOS service in New Jersey. John is awaiting installation like a child on Christmas morning…
• John got his hands on a La Fonera router from Fon. Steve is jealous.
• The Netherlands recently switched to an entirely digital distribution system for television.
• Ways to have social media or consumer generated content put cash in your pocket.
• Shelly Palmer interviews Steven Starr, CEO and Founder of Revver.com on his new podcast, Media 3.0
• Break.com; MetaCafe “Producer Rewards”
• Big Media are in discussions to create an online video destination site to compete with GooTube…but still, no one knows how to measure this stuff yet…including the IAB.
• “The Page View is dead.”
• The DVD Forum approves download-to-burn standards using CSS…which is already easily cracked.
• VC Funding reaches “dot com levels” while M&A will continue to be strong in ‘007.
• Nintendo retracts of 1 million Wii’s by end of this year, announces replacement program for wrist straps on Wii-motes; Sony reaffirms plans to ship 6 million PS3’s by March of ‘007.
• ShopWiki, others, soliciting user-generated video product reviews. John may produce a few just for laughs…

Our closing music is Democracy from Alexander Blu.

Send us email to comments@odmcast.com or call our comment line: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

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