BrandBrains

The latest episode of On Digital Media has been posted. Show notes and audio can be found here.

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Technorati Tags: John Federico, Ken Gellman, Chia-Lin Simmons, Steve Hatch, Eric Rochow, Real World Green, Gardenfork.tv, Wine, Digital Media, On Digital Media, For Your Imagination, Elvis Costello, Downloads, Audio, Music, Wal-Mart, iTunes, Retail, eCommerce, EMI, EMI Digital, Google, Podcamp NYC, Podcast, Yahoo, MatchMine, SXSW, Google, Android, Apple, iPhone, Media, Adobe Flash, Silverlight, Acquisitions, Alexander Blu, Jobs, Careers, Career Development, Jeff Pulver, SoMBAA, Events

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Bill Rowland of Philly Food Guys (”Hittin’ the streets for underground eats.”)

Vikki Ott, Communications Manager at Haley & Aldrich

Beth Kanter, Trainer, Blogger and Consultant

Peter K. O’Connell, audio’connell

Julien Smith

Chef Mark of the ReMARKable Palate

Evan Blaustein, CEO of mimoco, makers of the mimobot (I have a 1 GB pupstar.)

Aaron Gotwalt of verbr

Cliff Ravenscraft of gspn

C.C. Chapman

Chris Brogan

Christopher Penn

John Wall of The M Show and Marketing Over Coffee

Shwen Gwee of the eTech@Work Podcast

Craig Calder, CMO of Mochila

Beth Kanter

Robert Allen and Holli Ehrlich of The Wedding Podcast Network

Doug Haslam of Topaz Partners

Rich Hilliard

Doug Smith of Podango

Jason Van Orden and his lovely wife, Melanie

John Havens of blogtalkradio

Eric Rochow, creator of GardenFork.TV and RealWorldGreen.com

David Maister, Consultant and Author (He signed my copy of The Trusted Advisor!)

Martin Leone of the Dyann Bakes video podcast

Greg Narain of Blue Whale Labs

Peggy Miles of Intervox

Todd Cochrane and Jeff Hinz of RawVoice

Technorati Tags: Podcamp Boston 2, PB2, People, Conference, Events, Unconference, Podcasting, Social Media

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David Berkowitz has a great post containing five insights on the value of search in Digital Media. Here’s a taste:

1. As campaign budgets drop, the share that’s digital rises.
2. TV beats the Web in research studies.
3. Use search to create demand, not just capture it.
4. Bigger than Roddick vs. Federer: core vs. mass.
5. When it’s time to launch a site, pre-launch it with a coming-soon page to give engines a chance to spider it.

Jump to David’s blog for the details.

Technorati Tags: Marketing, Online Marketing, Search Engine Marketing, Search Engine Optimization, SEM, SEO, David Berkowitz, 360i, Demand Creation, Mass Media, Online Media, Digital Media, Research, Advertising, Online Advertising, Advertising Budgets

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I saw these billboards in NJ and NYC yesterday for Ask.com.

If you’re trying to get people to change their internet search behavior and switch from Google, does “The Algorithm” mean anything to Joe Consumer?

I doubt it, but I’d still be interested to learn the results of the campaign.

Technorati Tags: Advertising, Marketing, Out-of-Home, Outdoor Advertising, Creative, Billboards, Ask.com, Google, Search, Digital Media, Online Media, Search Engine Marketing

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The Future of Online Advertising Conference (produced by Carson Systems, the same people who produce The Future of Web Apps and The Future of Web Design Conferences) will be held in NYC on June 7th & 8th at Gotham Hall. (Nice digs.)

Schedule and speakers are still in their formative stages, but it looks good and it’s in my neighborhood. Two day pass: $1295.

Technorati Tags: Conferences, Future of Online Advertising, New York, Events, Advertising, Online Advertising, Interactive, Digital Media

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In this episode John Federico, Chia-Lin Simmons and Steve Hatch discuss:

• Wow - John Wall of The M Show thinks we’re one of the Top 5 Podcasts that you should be listening to
• We all want a Chumby.
• Our friend Oliver thinks that people are going to buy the iPhone en masse. We don’t disagree.
• Google introduces in-store billboard advertising network…and videogame advertising…and radio advertising…and video search…and eBook sales. Steve and Chia-Lin love it. John loves it….but thinks it could be a bit creepy.
• Google to serve ads for music videos by Sony Music and Warner Music Group
• Chia-Lin wants a Playstation…or an Xbox 360.
• John is salivating over a Sony Reader. Steve and Chia-Lin think he’s nuts. Are eBooks a real business, yet?
• BitPass shutting down
• Content wants to be free….and ad supported
• John won’t pay for disposable content
• Ruckus rolls out its ad-supported music service for college students nationwide while Spiral Frog loses key executives
• Podcast advertising and technology company Kiptronic receives $4 million dollar investment
• Certain members of the porn industry wonder why anyone would want to see that genre in Hi-Def

Our wine selection was a 1919 Cabernet Sauvignon and Coppola Rosso.

Our closing music is Democracy from Alexander Blu.

Send us email to comments@odmcast.com or call our comment line: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

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Technorati Tags: Consumer Generated Media, CGM, Online Video, Video, Interactive Advertising, Wine, CES, Consumer Electronics Show, Las Vegas, On Digital Media, John Federico, Chia-Lin Simmons, Steve Hatch, Digital Media, Cell Phones, Mobile Phones, Mobile Content, Podcasting, Podcasts, Apple, Google, Ruckus, Spiral Frog, Kiptronic, Advertising, eBooks, Sony Reader, Sony Music, Warner Music Group, Music Videos, John Wall, The M Show, Chumby

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This week, John, Ken and Steve Hatch discuss:

• Ken’s reliance on his cell phone
• Steve’s new FiOS service
• The iPhone. (Of course…)
• No Exchange support on the iPhone. That’s a potentially BIG deal-killer for a lot of people.
• Will you be able to get an iPhone without a contract?
• Apple also released Apple TV. (John’s unimpressed.) Microsoft is probably in a better position to capitalize on this opportunity with the announcement of IPTV service on the XBox 360.
• Bambi Francisco thinks that consumers will tolerate low-quality content. For now.
• In a partnership with GooTube, CBS will begin airing consumer generated video content on the network, starting with the Super Bowl.
• JibJab productions used to be considered “consumer generated content” and look at them now. (John actually went to high school with the Spiridellis brothers…)
• Ad Age has selected YOU, the consumer, as Ad Agency of the Year. Gimmicky…
• Magazine publishers believe that building or buying social networks will help grow revenues. Film at 11.
• Meredith buys two interactive ad agencies
• The newspaper industry is bleeding….less.
• Gannett, McClatchy and Tribune to jointly sell web ads to compete with Yahoo!

Our wine was a Francis Coppola Rosso.

Our closing music is Democracy from Alexander Blu.

Send us email to comments@odmcast.com or call our comment line: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

If you weren’t able to download the latest episode, you can always catch it by calling our Podlinez number (818) 688-2754 from any telephone. (Long distance charges or cellular minutes usage may apply, etc.)

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

Download | Listen Now | RSS | iTunes One-Click Subscription

Technorati Tags: Consumer Generated Media, CGM, Online Video, Video, TV, Television, Interactive Advertising, Wine, CES, Consumer Electronics Show, Las Vegas, On Digital Media, John Federico, Chia-Lin Simmons, Steve Hatch, Digital Media, Cell Phones, Mobile Phones, Mobile Content, Podcasting, Podcasts, iPhone, Apple iPhone, Nokia, Nokia N80i, Verizon FIOS, FIOS, Broadband, Apple, Newspapers, Classifieds, eBay, Craig’s List, YouTube, Google, Meredith, Bambi Francisco, Gallup, Research, CBS, Super Bowl, Advertising, JibJab, Gregg Spiridellis, Evan Spiridellis

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John Federico, Chia-Lin Simmons and Ken Gellman review their picks for the top stories of 2006 and offer predictions for 2007.

We wish you all the best in ‘007.

Our holiday wine selection was a 1919 Cabernet Sauvignon and an AmberHill Cabernet Sauvignon from Raymond Vineyards.

The book mentioned this week was The Deviant’s Advantage by Ryan Matthews and Watts Wacker.

Our closing music is Democracy from Alexander Blu.

Send us email to comments@odmcast.com or call our comment line: 775-860-2263. You can also reach us via Gizmo by contacting username ondigitalmedia.

Be sure to stop by http://www.odmcast.com to complete our listener survey - we’d really appreciate it.

Download | Listen Now | RSS | iTunes One-Click Subscription

Technorati Tags: Yahoo, Peanut Butter Memo, Online Advertising, The Deviant’s Advantage, Consumer Generated Media, CGM, The Long Tail, Hype, Bubble, Online Video, Video, TV, Television, Radio, Streaming Radio, 3G, EV-DO, HSDPA, Web 2.0, Wal-Mart, eBay, iPhone, Apple, Satellite Radio, XM, Sirius, Interactive Advertising, iTV, John Wall, The M Show, Wine, Predictions, CES, Consumer Electronics Show, Las Vegas, On Digital Media, John Federico, Chia-Lin Simmons, Ken Gellman, Digital Media, Cell Phones, Mobile Phones, Mobile Content, Music, Podcasting, Podcasts, Sangria, Zune, SanDisk, Sansa

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I created a search engine focused on digital media using Google’s new Co-Op service. Co-Op enables the creation of vertical search engines for specific topics, narrowing searches. (along with more targeted advertising, of course.)

Check it out here. If you like it, bookmark it. I’ll be adding sites to it over time.

Technorati Tags: Digital Media, Google, Google AdSense, Google Co-Op, Search

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The most recent episode of On Digital Media is now available:

Busy schedule + head cold = late show posting. Sorry..

Ken Gellman joins us again this week.

In episode #6 we discuss:

Belgian Newspapers Kicked off Google
JPG Magazine
Disney Portable Movie and Music Player (”Mix Max”)
Disney sells 125,000 movies from iTunes in the first week
Apple’s “iTV” will have hard drive; deliveres IPTV, Movies, but no DVR features
NBC Streams New Fall Season from NBC.com
CBS Drops VOD Charges on Comcast; Comcast Guarantees Ad Revenue
The Zune Phone
Phillips takes full sponsorship of WSJ.com, ESPN.com
Yahoo predicts softness in Financial Services, Automotive Advertising while other research indicates growth. What’s really happening?

Our wine tonight is a consistently good red table wine from Francis Ford Coppolla Presents: Rosso

Our closing music is Democracy from Alexander Blu

Send us email to comments@odmcast.com or call our comment line: 775-860-2263. You can also reach us via Gizmo using username ondigitalmedia.

Promos! Send us your promos and intros for ODM - we need ‘em.

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Technorati Tags: Podcasting, Advertising, Alexander Blu, Announcements, Apple, Audio, Blogging, Blogs, CBS, CBS.com, Chia-Lin Simmons, Communication, Computers, Conferences, Digital Audio, Digital Audio Players, Digital Rights Management, Digital Video, Digital Video Recorder, Digitial Music, Disney, DRM, DVR, ESPN.com, Events, Gadgets, HDTV, Hi-Definition Television, iPod, iTMS, iTunes, iTV, John Federico, JPG Magazine, Ken Gellman, Kids, Marketing, Marketing Communications, Microsoft, Music, MVNO, News Corp, Newspapers,